Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” The question arose on Tuesday after the billionaire chief executive of Tesla Inc reversed course on his earlier decision not to buy Twitter Inc. ![]() A previous version of this article gave incorrect figures for Ebitda and the original guidance and incorrectly said Ebitda was at the top end of the company’s guidance.(Reuters) – Why is Elon Musk suddenly thinking about creating an “everything app,” and what does that even mean? Additionally, real-time campaign and creative management is hindered by extended reporting delays, and advertisers are unable to target advertising based on whether or not people have already installed their app.”Ĭorrections & amplifications: Snap had third-quarter adjusted Ebitda of $174 million, above its original guidance range of $110 million to $120 million. The company added that “advertisers are no longer able to understand the impact of their unique campaigns based on things like the time between viewing an ad and taking an action or the time spent viewing an ad. “However, over time, we saw SKAN measurement results diverge meaningfully from the results we observed on other first- and third-party measurement solutions, making SKAN unreliable as a standalone measurement solution.” “The initial results we observed using SKAN were generally aligned with prior industry-standard solutions, and we were among the first platforms to lean into this solution and push for widespread industry adoption,” the company said. But it says results have been disappointing. The company noted that Apple has rolled out a proprietary solution known as SKAdNetwork, or SKAN, to allow app-based advertisers to continue measuring their advertising on iOS. Snap added that Apple’s changes have “upended many of the industry norms and advertiser behaviors that were built on IDFA, Apple’s unique device identifier for advertising, over the past decade, which now require a double opt-in by users in order to access directly.” Snap said the issue “was compounded by the ongoing macroeconomic effects of the global pandemic, with our advertising partners facing a variety of supply-chain interruptions and labor shortages.” The company said that factor reduced the “short-term appetite to generate additional customer demand through advertising at a time when their businesses are already supply-constrained.” “While we anticipated some degree of business disruption, the new Apple-provided measurement solution did not scale as we had expected, making it more difficult for our advertising partners to measure and manage their ad campaigns for iOS.” “Our advertising business was disrupted by changes to iOS ad tracking that were broadly rolled out by Apple in June and July,” the company said in remarks prepared for the company’s earnings conference call. ![]() Snap blamed the miss in part on changes in Apple’s (AAPL) advertising tracking practices that make it harder to track consumer behavior across apps and websites. Snap is projecting adjusted Ebitda for the quarter of between $135 million and $175 million. For the fourth quarter, Snap is projecting revenue of $1.165 billion to $1.205 billion, well shy of the Street consensus forecast of $1.36 billion.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |